Six absolutely ingenious quick tips before your site is live for the Black Friday Sale

vital digital marketing Blog
by

The Black Friday and Cyber Monday shopping days—are an absolute pressure test for online businesses. Last year, some striking retail sites, including Walmart, had significant outages on Black Friday weekend, likely costing them hundreds of millions of dollars. Whilesome brands achieve fruitful results and appreciation, some battle with disastrous feeds from customers. This year, eCommerce sites will need additional preparation.

As per Google, many Black Friday shoppers would rather shop online than in person.

The brand’s profitability this year could very well depend on how your online store performs. This means that online merchants should start their preparations now by optimizing their websites for increased product research and building their marketing strategy.

This is so important in 2020 because we should all be expecting a new influx of customers who traditionally visit the malls over online “storefronts.”

Brands need to examine their online customer experience with a fine-toothed comb. They need to test and retest their user experiences far in advance for the biggest shopping day of the year.

Winners v/s Losers, 2019

As noted earlier, last year many retailers had a tough time battling intermittent outages across the web. According to Catchpoint, Costco experienced 17 hours of downtime, whereshoppers couldn’t add products to their cart or complete transactions and created havoc among shoppers. Also, other retailers, such as Walmart and J. Crew, continued to experience year-over-year website glitches during the holiday sales weekend, resulting in huge financial losses, negative feeds, and complaints on social media from their customers.

On the other hand, few retailers were at peak performance throughout the sale period.

Website issues can be extremely disastrous for retailers. First, there’s significant financial loss during peak trading, and then an extended tail of reputational harm that dissolves hard-won customers’ trust and loyalty. Sales should be an opportunity to showcase excellent customer experiences- not exhibiting threats to your customers or adding your brand’s name to the list of crashed sites.

Don’t want to be on the “list of sites that crashed this year during Black Friday sales?

Then you really need an early push this year!

3 months to go before the sale, but now is the time to start preparing your website for holiday shopping, especially with the stakes being even higher this year. Based on the uniqueness of your business, you need to start assessing your web experience.

Say goodbye to the website glitches and get ready for all the madness!

The Black Friday sale is a monster. Your website should be fairly ready to handle an increasing amount of traffic and transactions.

Here are our insider pro tips that explain all the eCommerce requirements to be prepared for the “Sale of the year”.

Check Your Site load time and responsiveness (Remember Mobile first)

Black Friday and Cyber Monday shoppers are fickle and smart. The slow site will turn YOUR customers OFF!

They have millions of stores to select and a very little amount of time. Your page loading should be extremely fast as 46% of the shoppers never return to online stores with a slow website.Also, make sure you don’t miss out on Mobile/Tab Optimization as 53.3% of traffic comes from these devices.

Also, make sure you don’t miss out on Mobile/Tab Optimization as 53.3% of traffic comes from these devices.

7 out of 10 customers are not sure about what they are going to buy. Get ahead of the game and give your products every chance to stand out by ensuring that your products are search engine optimized and are easily accessible on your website.

Ensure your store can handle a surge in traffic (Optimise overall site performance)

Simultaneous requests to your website can disrupt and potentially crash your website. It is always good to know whether your host can or cannot handle a spike in traffic. Integrate your store with features that will turn your seasonal customers into year-round customers.

Simultaneous requests to your website can disrupt and potentially crash your website. It is always good to know whether your host can or cannot handle a spike in traffic. Integrate your store with features that will turn your seasonal customers into year-round customers.

Be competitive and start bringing customers to the door. Your marketing strategy shouldn’t be something like beating around the bush. Sell the sale to your customers. Set up Google analytics, heatmaps, and other supporting tools to understand user behavior and identify potential problems.

Prompt through your creativity with an organized Content (hype your uniqueness)

Flawless design and page structure often catch the attention of the crowd. 80% of shoppers are more likely to read content that features colorful visuals. The best websites need a perfect balance of design and content.

Final checks on back end technology( Fix 0-result errors, Apply boosting rules)

It is a critical yet important step to ensure you have the right backend functionality and technology to support your website. Test everything before the sale goes live. That’s all.

But now the question is: Do you provide an on line virtual sales experience that sufficiently addresses the thrills and requirements of your customers? If so, have you tested it? Test your efficiency now.

CHECK YOUR WEBSITE

Be a Pro for the holiday rush!

There are heaps of performance execution metrics cited by various sectors of the e-commerce community, but customer experience should always be the number one goal for any brand.
Webota has been delivering reliable eCommerce platforms for over 10 years. We have dedicated teams for all the front and back end needs of the businesses. We have always stood in support of our clients with transformative solutions during these sales seasons and beyond. Our dedicated experts provide effective solutions in collaboration with clients and work together to achieve, both short term and long term business goals. We work as professionals and support our clients as a family.
What the future holds for you during the Black Friday sale is entirely up to you. The current chaos in the market environment is showing us that you need to prepare differently and earlier this year. Don’t worry, we’ll have your back.

Good Luck!


Leave a Reply

Your email address will not be published. Required fields are marked *